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SK KERIS is one of the 15 members of Indonesian
Synthetic Fiber Makers Association (APSyFI). APSyFI is an association
of 15 members producing quality Polyester Staple Fiber, Polyester Filament
Yarn and Nylon Filament Yarn in Indonesia.
SK
KERIS’ PFY consists of Regular yarn and Special items with sales
proportion of 45% and 55% respectively. While a regular yarn is a standard
yarn produced by most players in the market, Special item concentrates
more on the “niche“ market. It is “Special” because
of the composition. In producing the Special item, SK KERIS concentrates
highly on mixing the semi-end product with special chemicals.
Together
with Huvis, SK KERIS actively involves in fashion show in introducing
the fashion trend for the coming season in every three months Below is
SK KERIS sales proportion by market in 2003
Currently, the demand for Special Item is increasing magnificently
each year although the business situation in Polyester Filament Yarn is
not in a healthy stage. In spite of that, we keep introducing a new innovation
and expanding our market and maintaining the cost efficiency in the same
time by outsourcing in order to fulfil the market demand.
Out of the thirteen major PFY producers in Indonesia, SK KERIS proudly
places itself on the third largest producer with 13% of market shares
after TMC and PLF with market shares of 18% and 15% respectively.
With
a support from SK Chemicals R&D Centre, we will always distinguish
ourselves in generating special chemical items in clothing business and
stay on the top. In that way, we could maintain the existing shareholder
and build a new one.
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